What We Do
Learn more about our activities in the UK and Ireland. Please contact us if you are an Importer of California wines and would like to get involved in any of our initiatives.
Eureka! California Wine Discovery
California Wines showcases hundreds of wines during an immersive, educational, tasting event that brings the sunshine of the Golden State to the UK.
The California List
Edition 1 of The California List was launched in London on 22 March and marks the start of a new era of fine wine recognition for California.
California Wine Education Program
The California Wine Institute has launched Capstone - a state-of-the-art California Wine Education Program across international markets.
Cook with California
In April 2021 the California Wine Institute launched Cook with California - a food and wine pairing competition open to all those in the on-trade with an interest in California wine.
Cook with California Results
In April 2021 the California Wine Institute launched Cook with California - a food and wine pairing competition open to all those in the on-trade with an interest in California wine.
The California Sessions
In June 2020 we launched a series of Importer-led online wine workshops targeted towards the Sommelier community.
California Calling
A show celebrating California and its iconic lifestyle, brought to you by the California Wine Institute.
Essential California At Home
In March 2021 we were delighted to host our annual Essential California tasting in an all-new ‘at home’ format.
Press Sample Mailings
The California Wine Institute works with importers to keep the UK’s top wine writers abreast of the fantastic and diverse wines coming out of California.
Online retail promotion
The online retail promotion was launched in spring 2020 to encourage online retailers to display their entire California range on their website and motivate online sales of California wines to their customers.
Collectible California
This event hosts the UK’s most influential trade buyers and press at the US Embassy in London.
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